Announcing the
AASSA Social Media Institute
Wednesday, September 23, 2015
Miami, Florida
Social Media Strategies for International Schools
A conference for Heads of School, Admissions, Marketing, Professional Development Coordinators and anyone involved in learning about or promoting their school through social media
Gone are the days of having to discuss the existence and importance of a social media presence for schools. Faculty, students, parents, stakeholders, potential families and employees, and a people-network, vital to your organization, are expecting interaction, curated information and just-in-time news updates.
Who is the lead storyteller at your school? Social Media has changed the way we communicate, curate, archive and disseminate information. Schools no longer push out content as a one-sided conversation. Who is overseeing what, when and how something is being said about your school? How do schools harness the power of social media and embed authentic, collaborative, and networked communication, learning and marketing?
An Overview of this One-Day Institute
Social Media 101: Introduction to the Social Media concept. Review the social landscape of the year 2015. What does an integrated and interconnected network mean for your school? What can social media do for your school in terms of learning, marketing, outreach, faculty recruiting, retention and professional development?
Social Media Platforms and Tools: We’ll look at the “current” social media platforms and highlight the nuances of each. Which social media platform is best suited for a specific purpose? How do you streamline various platforms? What types of media or information is being shared?
Strategic Social Media Planning: Develop a customized social media strategy for your school. Know your constituents and know the kinds of content they want and need. How do you curate resources customized to their needs? How do you connect your faculty via social media to experts and colleagues to collaboratively grow and learn as professionals? How do you grow your social media presence and network? What do you want the world to know about your school? What is your school’s digital footprint? What does your online brand communicate about your school?
Social Media Hands-on: Work on your own professional social media presence. Experience the power of social networking. Learn to create engaging content (photos, videos, questions, mission driven, etc.). Experiment with social media writing genres, #hashtags, visual design tools, digital storytelling and strategically grow your network.
ALL participants MUST have a laptop or wireless device for this hands-on institute!
Our Presenter
Silvia Rosenthal Tolisano is a Third Culture Kid (TCK). Born in Germany, raised in Argentina, having lived shortly in Brazil, now is planted in the United States. Her multicultural upbringing fueled her passion for languages, travel, global awareness and global competencies. Silvia holds a Bachelor’s Degree in Spanish with a Minor in International Studies and a Masters in Education with an emphasis in Instructional Technology. She has worked as a World Language teacher, Technology Integration Facilitator, 21st Century Learning Specialist, Social Media Coordinator, Professional Developer and Educational Consultant. Her passions include globally connected learning, technology integration, 21st Century skills and literacies, as well as digital storytelling. Silvia Rosenthal Tolisano is available for national and international conference presentations, consultations, and teacher training sessions. She is able to work with you and present in English, Spanish and German. Silvia is known in the international bloggersphere under the name of “Langwitches”. To learn about her work, subscribe to the Langwitches Blog and follow her on Twitter. She is a Curriculum21 faculty member, author of the book “Digital Storytelling Tools for Educators“, one of the co-authors of Mastering Digital Literacy & Mastering Global Literacy, Google Apps for Education Certified Trainer and the founder of the Around the World with 80 Schools project.
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Step 1: Registration for the Institute
Cost: Registration includes breakfast, lunch, two breaks and the institute itself.
Full Member School: $200.00
Invitational Member School: $250.00
Associate Member: $250.00
Non-Member School: $ 300.00
Please register by clicking on the link below:
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Step 2: Book Hotel Reservations
Group-rate reservations for your stay must be booked on
the online Marriott link below:
Please note that this link can be used to book you hotel stay for the three continguous events taking place: The Social Media Institute, The Governance Pre-Conference, and the Governance Main Conference
The registration and hotel reservation deadline is September 7th
(For planning purposes, we ask you to register as soon as possible.)
We hope you will attend this first Social Media Institute offered in the AASSA region